Receiving that affirmation through reviews will make your business more trustworthy and encourage them to make an informed purchase decision.
They want to see a company that cares about its customers and provides good service. When potential customers read reviews about your business, it becomes more authentic in their eyes.
Let’s start by looking at how to axe a dumb, rude or inappropriate comment (or, frankly, any comment you don’t want on your page). Kind of like having James Bond on staff: terminate with extreme prejudice! Which is why one of the other key steps for running a good Facebook business page is to be ready to go at a moment’s notice with the delete feature. There aren’t really any companies that should have to endure that, however, and if you’re an anger management coach, maybe it can offer a fun and sporadically ironic channel for demonstrating how to diffuse tension, but for most companies it’s ungood. I think that the majority of people are reasonable and smart in their comments and discussion but there’s no question that there’s an often too vocal minority that find being hostile, critical or downright rude is a fun hobby. One of the most important is: post good stuff and pay attention to the discussion. Being on Facebook and having a good presence that creates engagement and energizes customers are two completely different things, of course, and while that’s a bit beyond the scope of a single posting, there are some basics. With over two billion active monthly users – yes billion “with a b” – every business probably needs some sort of presence on the hulking beast that is Facebook.